Check Out Our Write-Up in The Miami New Times
A few years back, our brand was featured in Miami New Times. It was great press for the company, but also a chance for us to speak out about something we’re passionate about: protecting the health and safety of our customers. We’ve since rebranded to offer many more products, but our core philosophy has remained unchanged, as we still aim to protect your health and wellbeing. Read our featured write-up below!
Miami’s TestSure Helps Partiers Check the Purity of Their Molly, Cocaine, LSD
It’s a ridiculous myth that any drug purchased on the street advertised as “real molly” is ecstasy in its purest form. That tab’s more likely to be some mystery pill that could kill you.
So follow the advice of Miami’s TestSure and try asking: What’s in this crap?
With offices in Aventura and New York, TestSure “provides rapid field testing kits for people to be able to check substances on-site,” explains cofounder Alek Cohen.
At $9.95 per box, a partier can check the purity of their molly, cocaine, LSD, GHB, even ketamine, using the same technology employed by many law enforcement agencies.
(It does, however, take three or four reagent tests to conclusively check MDMA. And currently, TestSure only sells one. So a single TestSure screen isn’t 100-percent proof of purity.)
Essentially, Cohen and his partners have created a local equivalent to San Francisco’s DanceSafe, the longtime rave community public health organization that’s provided drug education and testing supplies since 1998.
“Aside from selling the kits, we also want to do some non-profit stuff, like giving out tests to low-income communities and providing free learning sessions to potential drug users.”
Officially launched during Ultra Music Festival 2014, the company’s street team passed out flyers and chatted with ravers streaming into Bayfront Park. And if you looked up into the sky, there was also an “AreYouMolly? Be Sure #TestSure” plane ad being flown.
“Now we don’t promote drug use,” Cohen insists. “We think you can enjoy music and festivals without being high. In reality, though, there will be drugs. People do what they like to do. So we want to give people the means and ability to make reasonable decisions.
“As much as 90 percent of what’s on the streets is not real MDMA,” the cofounder claims. “It’s extremely difficult to get real MDMA right now, because government agencies are taking these materials off the market. And that might solve part of the problem.
“But there are manufacturers and dealers who are still exploiting the fact that people want to do these drugs when they go out to the club or a festival. And people are still trying to get molly. But instead, they end up taking something that might contain adulterants or poisons.
“We’re part of the electronic dance community,” Cohen explains. “We’re fans of dance and music in general. But we see EDM culture being most taken advantage of. So that’s where we’re going to be most present, because we want to face the reality of drug use head on.
“Sometimes, it’s taboo to talk about drugs. But we hope to get parents to address the subject with their kids. It’s like sex. Kids are going to have sex. So you’re going to talk to them about condoms.
“When there’s drugs, there’s TestSure. When there’s sex, there’s condoms.
“It’s about safety.”